Press Releases - July 28, 2005

Advanced Performance At Its Best; Fujifilm's New Nine Megapixel Finepix S9000 Digital Camera Advanced Amateur Model Matches New Sensor with Real Photo Technology for High-Resolution Images with Less Noise Valhalla, NY, July 28, 2005 – Fujifilm has added another “first” to its imaging legacy with today’s introduction of the SLR-styled FinePix S9000 digital camera, the world’s first nine MegaPixel model for advanced amateur photographers. Advanced digital photographers have been eagerly awaiting this addition to Fujifilm’s popular S-series line. The FinePix S9000 digital camera boasts 9.0 effective MegaPixels that capture up to 3,488 x 2,616 recorded pixels (9.12 million) – the highest resolution of any consumer-grade camera on the market. While these record-breaking numbers are impressive alone, Fujifilm understands there is more to a great digital picture than resolution. It is this understanding, along with its rich history of photographic excellence, which drove Fujifilm to incorporate its groundbreaking Real Photo Technology into the FinePix S9000. The company’s latest innovation matches the nine MegaPixel, 5th Generation` Super CCD HR sensor, with a super-sharp Fujinon lens and the RP Processor technology found currently in the critically-acclaimed FinePix F10 digital camera. A hallmark of Fujifilm’s Real Photo Technology is its ability to reduce the amount of graininess or “noise” in digital pictures. This noise is often apparent in high- resolution photos, particularly those shot at high ISO-equivalent sensitivities. With Real Photo Technology, the FinePix S9000 can take pictures at ISO 1600 -- at full resolution. Other benefits of Real Photo Technology include speed of operation (the FinePix S9000 has a high-speed start-up time of only 0.8 second with shutter lag down to 1/100 second) and longer battery life. “The unmatched resolution of the FinePix S9000 will garner the most attention. However for those in the know, the most impressive feature of this camera will be its low noise processing,” explained David Troy, Senior Product Manager, Consumer Products, Electronic Imaging Products Division, Fuji Photo Film U.S.A., Inc. “High resolution photos suitable for sizable enlargements have often come at the expense of noise, particularly in this style of camera. While we cannot say that noise will be completely eliminated, especially at the highest ISO settings, the apparent amount will be far less than what shooters have come to expect at this level of resolution.” In addition to offering low noise processing, the new FinePix S9000 is equipped with a bevy of features that will appeal to the photo hobbyist. One of those features is a world-class Fujinon 10.7x wide-angle optical zoom lens that is the equivalent of having a 28-300mm zoom on a 35mm camera. This zoom range is ideal for a wide variety of shooting situations and thus makes the purchase of additional lenses unnecessary. Other features appealing to the photo hobbyist include: Mode dial with multiple settings, including Anti-Blur that automatically adjust the camera’s ISO settings to combat camera shake and blur and Natural Light for more natural looking photos, particularly in low light A manual zoom that along with the auto exposure and auto focus functions, are operational during full frame (VGA-quality; 30 fps) movie capture The ability to shoot in the RAW file format A Super Macro Mode for pictures up to 0.4-inches Hot shoe and Syncronizing terminal for external flash Live histogram exposure setting checks prior to shooting In-camera highlight warning function that alerts the user to overexposed areas of just-taken pictures Strong auto-focus assist illuminator for quicker focusing in low light Tilting LCD for high and low-angle shooting; adjustable LCD and electronic viewfinder frame rates of 30 frames-per-second or 60 frames-per-second for smoother viewing Dual media slot accepts xD Picture card and CompactFlash/Microdrive Framing pictures through the FinePix S9000’s LCD as well as its video features should be of particular interest to many advanced amateur digital photographers who want all the controls of a digital SLR camera but are hesitant to lose some of the convenient and useful features commonly found in point-and-shoot cameras. “An all-in-one camera like the FinePix S9000 is so appealing because it offers the best of both worlds; the photographic controls of a DSLR and the movie mode and LCD framing capabilities of the point-and-shoots,” remarked Troy. The FinePix S9000 will be available in early September at a price of $699.95. About Fujifilm Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs approximately 73,000 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion. In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen. For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

FinePix S9000 Specifications

CCD Sensor	1/1.6-inch super CCD HR Number of total Pixels: 9.24 million pixels
Number of Effective Pixels	9.0 Million Pixels
Number of Recorded Pixels	9.12 million
Image Processing Type	RP (Real Photo) Processor
File formats	• Still image: DCF-compliant, Compressed: Exif ver.2.2 JPEG, DPOF-compatible, Uncompressed: CCD-RAW (RAF)    (Design rule for Camera File System compliant DPOF compatible) • Movie: AVI format, Motion JPEG • Audio: WAVE format, Monaural sound
Recording capacity with one 16MB xD-Picture Card (included)	Still image: • Raw 0 • 9MP (F) 3 • 9MP (N) 6 • 5MP 12 • 3MP 19 Movie: • 640x480 13 sec • 320x240 26 sec
Lens	Fujinon (13 elements in 10 groups)
Lens Focal Length (Rated) / (35mm Equiv.)	6.2mm/66.7mm / 28mm - 300 mm on 35mm equivalent
Aperture Range	F2.8 to F11; 13 steps in 1/3 EV increments Manual/Auto selectable
Optical zoom	10.7X Wide (28- 300mm)
Digital zoom	2x Fixed
Lens Adapters Available	None
Focus	• Mode: Auto focus, Continuous AF, Manual focus • AF system: TTL Contrast-type • AF frame selection: AF (Center),AF(Multi),AF(Area)
Focusing Range    Normal	Wide-angle: approx. 50 cm (1.6 ft.) to infinity (In High-speed shooting mode: approx. 2 m (6.6 ft.) to infinity Telephoto: approx. 2 m (6.6 ft.) to infinity (In High-speed shooting mode: approx. 4 m (13.1 ft.) to infinity)
Macro - Close-up	Approx. 1 cm to 1 m (0.4 in. to 3.3 ft. wide-angle only)
Super Macro - Close-up	Wide angle: Approx. 0.1m/0.3ft. to 2m/6.6ft., Telephoto: Approx. 0.9m/3.0ft. to 2m/6.6ft.
Low Light AF Assist Illuminator	Yes
Viewfinder	Electronic TTL Viewfinder (EVF), 0.44 inch, 235000 Pixels with 100% Coverage
Exposure Control	Auto/Manual /Programmed AE, Aperture or Shutter Priority AE / 5 Preprogrammed Scene Types (SP): Anti-Blur, Natural Light, Night, Portrait, Landscape
Light Metering (Photometry)	TTL 256-zones metering (Multi, Spot, Multi)
Color Control Modes	Standard, Chrome, Black and White
Sensitivity	Auto, ISO equivalent to ISO 80/100/200/400/800/1600
Shutter Release Control	Press half way to set focus, all the way to release the shutter. Threaded for standard cable release.
Shutter Speed	30 Sec. - 1/4000 Sec
White Balance	Auto, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Custom (Custom calibrated with ambient or flash lighting)
Flash	External Hot Shoe, Synchronizing terminal • Flash mode: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Sync, Red Eye Reduction + Slow Synchro. • Effective range: Wide-angle: approx. 30 cm-5.6m (1.0 ft.-18.4 ft.); Telephoto: approx. 60cm-3m (2.0 ft.-9.8 ft.)
LCD Monitor	Tilting 1.8" TFT (118,000 pixels) 100% coverage, aspect ratio 4:3
LCD Low Light Gain-up Brightness Mode	Yes
Rotation Playback Mode	Image Rotation mode available
Camera Terminals	USB 1.1 & 2.0 compatible interface (2.0 Hi-speed), 5 volt power-input socket, Video-out (NTSC/PAL)
Printing interface	PictBridge, DPOF, and EXIF Print 2.2 Compatible
Power source	Four AA alkaline batteries included, or 4 optional Fujifilm AA NiMH rechargeable battery packs (sold separately), and Fujifilm AC-5V AC adapter (sold separately)
Pictures / Battery Charge (CIPA Standard)	Approx. 140 frames (When using alkaline batteries supplied with the camera, xD-Picture Card)
Dimensions	5.0" W x 3.7" H x 5.1" D
Weight	22.8oz (excluding accessories, batteries, xD-Picture Card or CF/Microdrive)
Start-up Speed	0.8 Sec
Shutter Lag Time	Shutter Lag 10ms(with AE/AF locked)
Continuous Shooting modes	Top or Final 4-frame continuous shooting, Long-period continuous shooting (up to 40 frames)
Frame to Frame Intervals	Max 1.5 frames/sec
Movie recording	• 640 x 480 pixels 30fps / 320x240 pixels 30fps w/ monaural sound • A series of continuous images can be recorded up to available recording time per media.
Audio Recording Mode	Up to 30 Sec Audio Voice Memo
Video Out	NTSC and PAL Switchable
Playback	Trimming, Image rotate, Automatic playback, Single/Multi- frame playback, sorting by date
Histogram	Real time Histogram Mode
Cradle	None
Memory Type	xD Picture Card , CF Card and Microdrive Dual Slot
Other Features	Auto Bracketing, Voice Memo (30Sec.), Self-timer: approx 10 sec./2 sec., World Time, 7 Language menu interface, Tripod socket
Optional Accessories	• AC Power Adapter: AC-5VH / 5VHS / AC-5VX • xD-Picture Card (16MB to 1GB) • PCMCIA PC Card Adapter DPC-AD • Compact Flash Card Adapter DPC-CF • Image Memory Card Reader DPC-R1 • xD -picture card USB Drive DPC-UD1 • (2HR-3UF) NiMH Batteries • Soft case SC-FXS9
What's in the Box	• 16MB xD-Picture Card (16MB) • USB Cable • A/V Cable • Shoulder Strap • Lens Cap • Lens Cap holder • Lens Hood • 4 AA Alkaline Batteries • CD-ROM    • FinePixViewer    • ImageMixer VCD2 LE for FinePix    • Raw File converter LE • User Manual
System requirements	Factory installed USB port IBM PC/AT compatible computer • CPU Pentium, 200MHz or higher • Windows® 98, 98SE, 2000Pro., Me, XP HE/Pro • RAM of 256MB or more (Windows XP: 128MB or more) • 450MB of free hard disk space • CD-ROM drive Macintosh computer • CPU of Power PC • Mac OSX 10.2.8 to 10.3.7 • RAM of 256MB or more • 400MB of free hard disk space • CD-ROM drive

* Specification subject to change.

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